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Seller Services Guarantee
Marketing
- Competitive Market Analysis - We will provide you
with a current Competitive Market Analysis and assist you in
determining the most effective list price for your property.
- Marketing Action Plan - We will present a
customized, written Marketing Action Plan to market your property. This
may include an Open House, when appropriate, or other options like the
Blue Ribbon Preferred program.
- Home Enhancement - We will develop a plan
to enhance your property's ability to attract buyers, as described in
the Coldwell Banker Home Enhancement Guide.
- Coldwell Banker Action Team - We will
present your property to your Coldwell Banker sales team. We will share
with you the team's recommendations to help realize the best price for
your property.
- Promotion to Other Brokers - We will promote your property to other Brokers and Sales Associates in the area.
- Multiple Listing Service - We will prepare a
plan for your property to appear in the local Multiple Listing Service.
The information will be submitted by the selected date for the
property's debut on the market to achieve maximum impact.
- Direct Marketing - We will distribute promotional materials on your property to key market areas to attract potential buyers.
- Coldwell Banker Yard Sign - We will place a Coldwell Banker FOR SALE sign on your property to help generate calls to our office from prospective buyers.
- National and Local Advertising - We will
review with you how our national and local Internet, print, radio, and
TV advertising will help attract the greatest number of
- UtahHomes.com - We will make information
about your property available on our award-winning Web site, and
promote it online-24/7- with unique resources like Personal Retriever and My Coldwell Banker.
- REALTOR.COM® - Your property may also receive
added exposure through REALTOR.com®, the official Web site of the
National Association of REALTORS®.
- Home Finding Process - We will review the
Coldwell Banker HomeBuyer Guidebook with you to acquaint you with the
home finding and buying process from property selection to closing
procedures.
- Marketing Activity Report - We will provide
you with a Marketing Activity Report on a regular basis to keep you
informed of competitive market conditions, buyer activity and the
actions we have taken to market your property.
Customer Service
- Personal and Timely Response - We will return your
phone call or e-mail within 24 hours or less and provide you with a
weekly progress report on the promotion of and sale of your property.
- Seller Disclosure - We will present your
written disclosure regarding the condition of your property to buyer
prospects to assist them in preparing an offer. You will keep me
informed on any changes in the property and keep the information
current on the disclosure form.
- Purchase Offers - We will review all
purchase offers as they are presented, and we will negotiate on your
behalf to reach a purchase agreement with terms that are favorable and
protective for you.
- Closing the Sale - We will monitor and
inform you of the progress of the transaction, including the
satisfaction of all contingencies and conditions during the entire
transaction.
Financing
- Financing Alternatives - Prior to showing your
property, we will encourage prospective buyers or their representatives
to get written loan pre-approval. We will also discuss the impact of
various financing alternatives with you.
- Estimated Net Proceeds - We will furnish you with an estimate of the proceeds you can expect from the sale of your property.
Counseling Services
- Representation - We will review with you how we
will represent you or the transaction. This will be thoroughly
discussed and clearly presented for your consideration.
Contract Guidance
- Coldwell Banker Home Protection Plan - We will
provide you with information regarding a warranty on the operating
systems of your house to increase the marketability of your property
and help reduce your liability to the buyer.
Should Coldwell Banker not perform the services as stated above, you
are entitled to terminate the exclusive listing agreement on your
property. Please keep in mind that state and local regulations and
practices may restrict some services. You must present written
termination in person to the Office Manager. You also agree to provide
Coldwell Banker with an opportunity to correct the situation within a
24-hour period following the delivery of the termination notice. If the
exclusive listing agreement with you is terminated, the termination
provisions of the exclusive listing agreement shall apply.
Buyer Services Guarantee
Customer Service
- Property Previews - Based on your own criteria and
needs, we will preview targeted properties in a timely and diligent
way. I will do this both on the Internet, as well as by personally
viewing properties myself, in order to help you make a decision in the
quickest way possible.
- Home Showings - Once we fully understand
your homebuyer requirements, we will focus our attention to showing you
those homes on the market that are in the right location and at the
right price.
- Personal and Timely Response - We will
return your phone call or e-mail within 24 hours or less and provide
you with a weekly update on your search for a property.
Financing
- Financing Pre-Approval - We will offer to arrange
a pre-qualification or pre-approval appointment with a reputable lender
to identify your range of affordability and to increase your
negotiating strength.
- Estimate of Closing Costs and Funds Required
- We will provide you with a preliminary estimate of closing costs and
down-payment requirement anticipated in the transaction.
- Good-Faith Estimate From Lender - You will
benefit from our experience in working with financial institutions to
expedite your getting a prompt good-faith estimate from a lender.
Counseling Services
- Coldwell Banker Home Buyer Guidebook - We will
provide you with a copy of our Home Buyer Guidebook and explain how you
can use it as a road map through the home-buying process.
- Buyer Counseling Session - We will conduct a buyer counseling session to discuss your needs and goals and to plan the search for your property.
- Buyer Representation - We will discuss in
detail the nature of your buyer representation choices as well as other
issues and alternatives. We will also present and explain to you the
representation agreement and the special services and benefits it
offers.
- Home Evaluation - We will discuss the positive and negative features of a property that may affect its value and future resale.
Contract Guidance
- Property Disclosure - We will review with you all
inspection reports and other documents pertaining to the condition of
the property and disclose all physical defects of the property that are
known to us.
- Review of Written Seller Disclosure - We
will thoroughly review with you the seller's written disclosure
statement to enable you to accept or specify the remedy for each fault
disclosed. Remedies for any disclosed faults should be addressed in the
offer to purchase.
- Coldwell Banker Home Protection Plan - We will explain to you the option of a home protection plan to reduce your risk of repair after purchasing a property.
- Home Inspections - We will recommend that you
obtain professional building and termite inspections and provide you
with the names of reputable inspectors.
- Home Inspection Remedies - We will work
with you to request the seller to remedy the items you specify after
your review of the building and termite inspection reports as your
offer to purchase specifies.
Transaction Assistance
- Negotiation Strategy - We will prepare a
negotiation strategy for the property you have selected, including a
written Competitive Market Analysis and advice on the initial price and
terms to offer where permitted.
- Offer Presentation - If you wish, we will request to present the offer to purchase directly to the seller in the presence of the listing agent.
- Pre-Settlement Inspection - We will accompany
you on a thorough walk-through of the property (if one is provided for
in the sales contract) before closing, and we will assist you in
dealing with any problems discovered during the walk-through.
- Closing the Sale - We will monitor and
inform you of the progress of the purchase agreement, including the
satisfaction of all contingencies and conditions during the entire
transaction.
- After the Sale - We will contact you immediately after the closing to follow up on remaining details or service needs.
Internet Services
- UtahHomes.com Personal Retriever - We will help
you register for our Personal Retriever, a unique online feature of our
award winning Web site that provides you with e-mail notification of
new Coldwell Banker listings that meet your specific requirements.
Should
Coldwell Banker not perform the services as stated above, you are
entitled to terminate the representation agreement. Please keep in mind
that state and local regulations and practices may restrict some
services. You must present written termination in person to the Office
Manager. You also agree to provide Coldwell Banker with an opportunity
to correct the situation within a 24-hour period following the delivery
of the termination notice. If the representation agreement with you is
terminated, the termination provisions of the representation agreement
shall apply.
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